MeetMe: The Widely Used Chat-Based Software Helping Individuals Make Quality Contacts — Be It Friends or Dates


Based by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is actually popular social networking app that motivates both women and men to get by themselves available to choose from and move on to know various people — no matter if they are looking relationship, a night out together, or an union. Featuring its enjoyable cam functions and calm environment, MeetMe takes the stress off singles to obtain that special someone helping them simply benefit from the experience of communicating using the internet.


Catherine prepare and her uncle Dave were 15 and 16, respectively, when they started at another twelfth grade in Skillman, nj in 2005. It was one of those schools in which we all know everybody, being in identical courses together since preschool.

With good friendships already created and striving to-break into those personal sectors, Catherine and Dave chose to develop a niche site where they can meet new people at their school. They looked to their own older cousin Geoff, who had experience in industry while the creator of and, for economic service.

By outsourcing specific elements they did not have knowledge doing (age.g., web development), the prepare young ones had the ability to quickly release (afterwards being in 2005.

Around the first few days, over 400 students off their class had signed up, and within 9 months, 2,500 occasions more college students had joined from schools nationwide.

“That’s once we realized there is more substantial chance right here,” Catherine stated.

They rebranded the company’s purpose to add helping any person (not simply large schoolers) anyplace meet new people, and myYearbook formally changed into in 2012.

Now along with 1.1 million users of all ages, MeetMe is becoming probably the most prominent social networks to get in touch and communicating with new-people throughout the world — should it be for friendship, internet dating, or connections.

Fun, Intuitive Chat properties Draw Users In

In 2014, MeetMe members were sending over 10 million lesbian chats on a daily basis. In 2016, it really is hit as much as 30 million, which proves the chat abilities are probably widely known — and impressive — part of your website.

“the reason why the chat function has brought off is actually we managed to get a lot more real time and simpler to deliver chats,” Catherine said.

And with 90per cent of MeetMe’s traffic coming from smartphones and also the ordinary mobile user utilizing MeetMe typically 159 times monthly, the company has learned the art of “apping” at the same time.

“It makes sense — if you are wishing in line at Starbucks or on a practice system, you can examine in and begin a cam. The cellular experience enables much more wedding,” Catherine mentioned.

MeetMe continuously strives to increase not only the total amount of these associations but also the top quality. Currently, they’ve got a team taking care of the things they name a “recommendation engine,” using on-site behavior and opinions from users to display all of them individuals they can be very likely to get in touch with or get a response from should they initiate the dialogue.

They can be additionally in the middle of switching their own element “Feed” to “talk about,” that may go from location-based to a broader online community that brings together people that wish explore passions like physical fitness, flicks, or anything.

“That Can give our users the ability to chat a lot more in a team environment, and is much more like true to life,” stated Catherine, whom likened MeetMe to your community bar. An internet Cheers, if you will.

“when you are away, you definitely have actually one-on-one chats in community club, but a lot of the time you are with buddies. I do believe that’s crucial that you blend the web and real life in that way,” she mentioned.

A Pressure-Free Environment helps them to stay finding its way back for More

When signing up for strictly a dating website, the procedure frequently consists of responding to a detailed questionnaire, choosing the right look parameters regarding an apparently unlimited amount of options, and identifying the greatest match from thousands — all of these heavily tours on discovering that someone special. MeetMe is more about stimulating individuals to move out there and interact with other individuals — it doesn’t matter what it results in.

In fact, 89% of members state they would rather be friends with someone before online dating, taking the time to get to understand person and make certain the connection really is truth be told there. Catherine stated this atmosphere assists eliminate that looking for people mindset that has a tendency to occur in online dating.

“When you go into a discussion or a talk seeking merely link and talk about one thing, i believe could feel much more serendipitous than if you find yourself scrolling through profiles,” she said. “You can find someone to date, but simultaneously, there’s really no stress to achieve that. I do believe that produces hooking up with others much easier.”

MeetMe’s Family-Like environment produces a Down-to-Earth Company Culture

MeetMe could have more than 100 staff today, but it is nonetheless a family group event, with Catherine as Co-Founder and VP of Brand Strategy and Geoff as CEO.

“With 1.1 million users logging in each and every day, you simply can’t reach that level without an incredible group that builds the product,” Catherine mentioned. “We have a really fun group, extremely innovative, extremely wise, and that I love all of them.”

Another big difference in regards to the organization is it isn’t really located in hectic metropolitan areas like Silicon Valley or ny being already diluted with many dating applications.

Instead, it could be based in the quaint, lovely town of New Hope, Pennsylvania (which includes only over 2,500 residents).

Catherine stated staying in brand new Hope is regarded as her favored elements of MeetMe since it fosters an organization tradition that is down-to-earth, relatable, and fun though hardworking.

“It really is a rather walkable area and has already been perfect for all of our culture as it allows men and women to get spots and spend time,” she said.

Last Thoughts

When the Cook family members introduced MeetMe to life 11+ in years past, they put a distinctive angle on socializing and matchmaking on line. Certainly their own most significant targets going forward is to keep that energy going as they find better still strategies to link folks for relationship, online dating, relationships, or whatever really they may be seeking.

“we are merely at tip of the iceberg, so there’s far more we are able to do to develop higher quality associations, permitting men and women to have much longer and much better chats with others, that is certainly fairly interesting for all of us,” Catherine stated.